Ready to go shopping? Good, because it’s time again for The Time Bum to post every single watch and accessory sale we can find for this Black Friday, Cyber Monday, holiday-whatnot season.
For me, Black Friday is my last excuse of the year to buy myself a new watch. It is also a great time to order those holiday gifts because the correct answer to the question, “What would be a good present for so-and-so?” is always, “A nice watch.” Really. You can’t dispute that, it’s a scientific fact.
Remember, I’ll be updating the list daily, so be sure to check back through the week as new sales are added.
Special thanks to the good folks participating in the bargain threads at the Man On Time forum and the League of Microbrand Watches Facebook group who also spread the news about watch sales.
Enjoy!
BLACK FRIDAY SALES
This list was last updated on November 26, 2021 at 10:02 pm EST.
About Vintage: Save up to 30% for Black Week
Aevig: Use code BF20 for 20% off all watches in stock
Akerfalk: 30% off sitewide with code FRIYAY through November 28
Alf: 50% off the Norrsken Automatic
Aquatico: 20% off and free FedEx shipping sitewide, 30% off on Steel Man and Supercharger models, and enter their Instagram giveaway for a chance to win a Bronze Sea Star.
Aragon: Sale prices and Black Friday BOGO on selected watches. Buy one, get one free.
Archetype: 35% off with code BF21
Arizona Fine Time: 20% off almost all full-priced watches including Alpina, Bulova, and Hamilton
Armand Nicolet: Use code BLACK30 for 30% off from November 15 – 30.
Armida: Christmas Sale: 15% sitewide December 1 – 20.
Armitron: 30% off with code TAKE30
Armogan: Up to 30% off November 24 – 30
ArmourLite: 20% off sitewide with code FRIDAY
Ashford: Special deals and an extra 12% off everything including sale items with code EXTREME
Avi-8: Pre-Black Friday Sale on now. Use code BF25 for 25% off.
Ball: “12 Days of Tough Brightness.” From November 26 to December 7, Ball will launch four groups of exclusively-priced timepieces, available for three days only.
B and R Bands: 15% off through November 29 with code BF2021
Barton Watch Bands: 25% off through November 29 with code BFCM
Bas & Lokes: 20% store credit back for every dollar spent until midnight November 29. Also 15% off purchases of $50 or more of small leather goods in the “Kris Kringle” section
Bern: 50-60% off all Bern Milford starting midnight November 25.
Bernhardt: 25% off everything, no code required
Bespoke Watch Projects: Use code TIMEBUM for 15% off from November 26 – 28
BluShark: 20% off all orders with BF20, 25% off orders $50+ with code BF25, 30% off orders $100+ with code BF30
Brathwait: 25% off
Breda: 30% sitewide and up to 50% off selected models
Bob’s Watches: $100 off purchases of $2000 or more, $200 off $4000 or more, and $400 off $12,000.
BOLDR: Black Friday deals on a different model every day from November 27 – 30.
Borealis: Up to 35% off selected models
Boschett: Up to 40% off through December 5
California Watch Co.: Black November sale, take 40% off with code CA40
Casio Outlet: Shop Holiday Specials for up to 50% off
Ceccacci: 40% off sitewide
Centric Instruments: Take 20% off with code GIVETIME20
CGA: Discount prices on selected watches. Add to cart to see savings.
Cheapest Nato Straps: Sale prices all week – up to 75% off – as well as 20% off 5 straps or more with code “20”
Christopher Ward: 15% off sitewide with code BLACKFRIDAYVIP
Cincy Strap Co.: 30% off sitewide with code BFCM21
Clockwork Synergy: 25% off with code 2021BF
Coloreb: 20% straps with code BFCOLA20
Crafter Blue: 20% off sitewide
Creation Watches: Pre-holiday sales now on Zepplin, Tissot, and more
Crown & Buckle: 10-30% off sitewide
Crown & Caliber: Markdowns on over 150 pre-owned watches
DaLuca Straps: 25% off sitewide with code THANKS25
Davosa: Sign up to their mailing list to get 12% on all watches through November 28
DC Vintage Watches: Use code BLACKFRIDAY10 for 10% off all purchases over $1,000, and BLACKFRIDAY50 for $50 off all purchases over $400
Deep Blue: Deep discounts, no code needed, watches as low as $99, and a free gift with purchase.
Delta Watch: 20% off through December 8 with code GIVETHANKS
Delugs: From November 21 – 30, get 25% off ready stock straps, 20% off accessories, and 15% off leather goods
DeTomaso: Up to 40% off in the pre-Black Friday sale
Direnzo: 10% off the DRZ-04 with code DRZ_04_10 (only the white, no-date is left)
Draco London: Half off with code FAMILYCODE50
Dryden: 25% off watches and 40% off straps through November 30
Duzu: Up to 40% off through November 30
Electric California: Not BF, but check out their closeout for some cool and super-cheap ($20!) watches
Eone: 20% off sitewide
Eoniq: Through November 30, the first 500 customers to use code THANKS2021 get 30% off the Pinot Blanc series
Epos Uhren: This week only, 20% off with code FRIDAY20
Erika’s Originals: 15% off with code BF21
Erroyl: 25% off sitewide
Filippo Loreti: Buy one, get one free!
Formex: Free lume shirt with watch order
Fossil: 30% off any one item, 40% off any two. Use code HEYFRIDAY
G-Shock: A new black watch for Black Friday. Pre-order the black/gold GD100GB-1CS for 1/2 price.
Galvin: 15% off with code PRE15 until December 5
Geckota: Black November sale on now. New deals added every Friday.
Gigandet: All week, get 70% off the Minimalism Watch
Gnomon Watches: Up to 60% off now through November 28.
Gravithin: Use code MIN30
Heimdallr: Black Friday sale prices sitewide
Helgray: Up to 50% off sale items
Hemel: Use code SWISS30 for 30% off the Swiss HM Series watches. Also, bonus NDC strap gift with purchase of any HM, HF or Night Ops Series watch. Add the NDC strap to your cart and enter NDC at checkout.
Henry Archer: Get 20% off with code LOWM
Henry London: Up to 50% off selected watches
Heitis: 30% off sitewide
Hoffman: 25% off through November 21 with code FAM25
Holben’s: 10% off sitewide with code TAKE10
Invicta Stores: 30% off Invicta and Glycine orders over $99 with code WINTER30, except for “Rock Bottom” items (use 2021NOW on those for 20% off).
Island Watch: Discount deals sitewide from 1:00 pm November 25 through November 29.
J.Ciro Watches: 15% off the new Series III Chronographs with code HOLIDAYS
Jack Mason: Up to 50% sitewide, no code required
Jomashop: Big discounts on Rado, Certina, Tudor and more
Laco: 10% off with code BLACKFLYDAY, ends November 29
La Touraine: 25% off with code BFCM21
Lilienthal Berlin: 30% off sitewide
Lip: Black Week sale prices on selected models
LIV: Up to 25% off
Longines: Sale prices on select models November 25 – 29
Luminox: Up to 30% off selected models
Lum-Tec: Sale prices sitewide through midnight November 26
Makara: 35% off Sea Serpent
Marathon: Up to 20% off watches and 50% off clocks through November 30
Marlin: 30% off through November 26
Mark Carson Watches: 50% selected models
Martenero: $100 off with code MARTENERO100
Martu Leather: 30% off with code BF2021
Masters In Time: Up to 20% off selected models over $99 with code BLF10US, 15% off watches $247+ with code BLF15US, and 20% off watches over $493 with code BLF20US
McDowell Time: 20% off sitewide
Meccaniche Veneziane: 30% off
Melbourne Watch Co.: Save 25% on the new Fitzroy GMT until the end of November
Meller: Use BLACK50 for 50% off all watches
Merkur Watch: 15-45% off selected models, even the already crazy cheap 70s Classic, now just $67!
MHD: 20% off SA2 and AGT models until November 29
MI-Watch.It: Use code BLACKFRIDAY for discount prices and a free strap with purchase
Mint Evolutive: Through November 30 get 50% off straps and 20% off watches
Mitchell Timepieces: Discount prices extended on new models
Mondaine: On Black Friday, Mondaine will go Green Friday and donate $10 for every watch sold to FAIRVENTURES
Movado: Sign up for 20% off through November 29
Mr. Jones: Up to 50% off
MVMT: Up to 50% off
Namoki Mods: Use code NAMOKIBF10 to get 10% off orders SGD100 and up, NAMOKIBF20 to get 20% off orders SGD200 and up, NAMOKIBF25 to get 25% off orders SGD400 and up
NATO Strap Co.: 40% sitewide with code CYBER21
Nerus: 50% off the Santiago Diver with code BFCM21
Nixon: 20% off sitewide
Noa: 20% off with code NOAEXTRA20
Nordgreen: Up to 30% off with code BF30
Nove: Through November 26, get 25% selected black watches and 80% off the Streamliner collection
Ocean Crawler: For Black Friday, Ocean Crawler has 20% off and a free hat with order. Also, a blacked-out Core Diver limited edition (100 pcs) for a pre-order price of $799 ($999 retail).
Oliver Green: 20% off one watch, 30% off two
Orient: 15% off through November 28 with code BF2021
Out Of Order: For their Not Black Friday Sale, get 70% off the Calabrone pocket watch and use code 10YIW for a 10-year warranty on all other watches. Ends November 28.
Outsiders: Up to 50% off until November 29
Original Grain: From November 15 – December 3, get 25% off, free shipping, and a free candle with purchase
Oso Watches: Sign up for Black Friday discount
Panatime: 35% off through December 1 with code CYBER21
Pancor: 10% off the P03 Diver bracelet. Also, buy one strap, get the second at 1/2 price.
Panthum Roma: This one is weird. Enter their drawing on Gleam to accumulate points to earn a chance to win a 30% discount.
Phoibos: From November 23 – 27, take 15% off Apollo and Eagle Ray collections with code BF15, and 20% off all others with code BF20
Popolo Watches: Sale prices and discount code VIP2021 bring the Retrovoga down to $157.05
Praesidus: 40% off and a “spin the wheel” deal makes the A-11 Tom Rice Edition pretty irresistible.
Prestige Time: 3% off all watches and extended holiday returns
Projects Watches: 30% off sitewide through November 30
Radia: 50% off with code RADIA50
REC Watches: Up to 40% off selected collections
Reiser Watches: Up to 33% off
Regia Timepieces: One day only, November 27, code BLACKFRI2021
Republic of Time: Take 15% off with code BTW15
Reverie: $50 off the Diver and GT
Roebuck: Take $75 off the Diviso with code FALL21
Rossling & Co.: 50% off sitewide
Rotate North: 25% off with code BFCM25
Rotate Watches: Feeling handy? Then get 15% off watchmaking kits and free gift with purchase with code SAVE15.
S&B: Sign up now for a code to get 25% off from November 22 – 29.
Sangamon: 35% off all watches with code SAVE35 from November 22 – 29.
Seaborne Trading Co.: $100 off the Sea Venture Tactical Edition
Seagull 1963: 15% off watches, a free strap, and a travel case with code BLACKFRIDAY
Second Hour: 20% off straps with code STRAPS20, 10% off the Mandala with code MANDALA10 (thanks to the Man On Time forum for the catch!)
Seestern: Sitewide sale
Serious Watches: Sale prices on Alpina, BOLDR, Le Jour, Movado, and many more
Serket: 30% off with code BLACKFRIDAY30
Signum: Use code BLACKFRIDAY for 15% off all Cero Bronze and Cuda stainless steel watches
SISU: 60% off through December 1
Skagen: 30% off almost everything with code ITSHERE
Slow Watch: 15% off with code BLACKFRIDAY
Spinnaker: Use code BLFR25 for 25% off
Squarestreet: Up to 80% off and free FedEx with orders of $200+
Stag Watches: 30% off with code BF30
Steinhart: 10% off sitewide, November 26 only
Stefano Braga: 25% off on the 26th with code BLACK26
Stella Watches: Free strap with purchase with code FREESTRAP through December 31
Sternglas: Shop Black Deals for up to 35% off
Strap Bandits: Buy two, get one free with code BUY2GET1
Strapcode: 10% off with code STRAPCODE-Holiday-2021, get a free selected strap with a purchase of $100, and free shipping on purchases of $120.
Strapped For Time: 30% off selected items, free Hirsch bracelet with $99 purchase of Hirsch products, and free shipping through November 29
Straps & Co.: Apple Watch straps are 60-70% off
StrapsCo: 10% off with code BF10, 15% off $40+ with code BF15, $25 off $80+ with BF25, and buy 2 and get one free
Stuhrling: Fall Sale and free strap with purchase of $250+ with code STRAP250
TACS: 20-50% off
Tapferkeit: Up to 35% off
Techné: Discount prices, up to 50% off
Tempore Lux: 20% off the V One Swiss Auto series through December 31 with code XMASVONE20
Tense: 15% off full-price items, up to 50% off sale items
The Electricianz: Take 25% off with code CAPTIAN25
The Naked Watchmaker: $200 off the “Understanding Watchmaking” Masterclass with code BLACKFRIDAY
The Sacred Crafts: 20-25% off dive watches
The Watch Standard: From November 8 – 28, take $200 off any purchase of $3,000 or more, $300 off any purchase of $5,000 or more, and $500 any purchase of $12,000 or more. The Watch Standard stocks all the finest brands, including Tudor, Omega, Breitling, Patek Philippe, Panerai, Cartier, and Rolex, among others.
Throne: 20% off November 26 – 29
Time and Passion: 30% off Vratislavia Conceptum watches November 26 only
Time Concepts: The sellers of Szanto, Bia, 420 Waldos, Hawaiian Lifeguard Watch, and CT Scudaria are offering 50% off all sales over $100 from Nov 22 – 30 with code BFCM21.
Timex: 30% selected models in the Black Friday VIP Sale
Tissot: Black Friday Event: sale prices on selected models
Todd Snyder: 25% Timex with code BLACKFRIDAY25
Torgoen: Now 30% sitewide
Torneau (Bucherer): 15%off pre-owned watches with code THANK4103
Trintec: $100 off the NAV-03 series
Triwa: 30% off
TruWood: Up to 70% off
Tribius: Take 70% off with code TRIBUS70
Triwa: 30% off for Black Week
Tsao Baltimore: Use code BFCM2021 for 10% off
Tusenö: 30% off the Tuseno First Collection (38mm and 42mm)
Ugly Watch Co.: Black Friday sale pricing and 30% off five selected models with code BFCMDL01
Undone: Sitewide deals with up to 25% off watches, 80% off accessories, 25% off gift cards, and, free customization until December 4!
Valhalla of Norway: Black Week deals from November 22 – 29
Vandaag: 20% off with code CYBER@!
Vapaus: £100 off Veli Slate Gray 1950 and 2050
Vaer: Take 20% off sitewide with code HOLIDAY20
Vario: Up to 25% off through 12/31
Vescari: Up to 40% off sitewide
Vesuviate: Get 50% off the Attivo with code ATTIVO50OFF
Vincero: 20% off sitewide, 25% off $250+, 30% off $500+
Void: 40% off and free shipping options
Votch: Give Back November! Get 20% off full-price items, a free black card pouch on orders over £100, and and extra tree planted with every order
Waldan Watches: 30% off sitewide and special deals all week. Ends November 28.
Watch Bandit: 33% off straps through November 29 with code BF33
Watches.com: 10% off sitewide with code JOY, 20% off orders of $500+ with code JOY20
Watch Gang: 50% your first month at the Black or Platinum tier watch club
Watch Gauge: Through December 31, use code BFCM21 for 10% off any single watch and get a coupon for 20% off your next watch.
Watch Gecko: Black November deals on selected watches and straps
Watch Nation: Up to 70% off
Werenbach: 30% off selected models and, on Black Friday, up to 50% off black models
Wiliam L: 30% off through December 3
Wind-Up Watch Shop: Up to 25% off until 9:00 am November 29
Winfield: 20% off through November 30
Wise Timepiece: $40 off the Wise Diving watch with code DIVERSALE
Withings: Up to 50% off selected watches and devices
Wrist Hardware: 20% off with code SAVE20
Xeric: 25% off with code BF21
Xezo: 30% off until 11/23 (good bet there will be another after, eh?)
Yema: Up to 40% off through November 30
Yonger & Bresson: 50% off all but the new Le Singulaire collection through November 30, 10% off Le Singulaire
Zinvo: 20% off with code KT20
