Ok people, it’s go time! Starting now, I will post every Black Friday watch sale, deal, and bargain I can find. I’ll add to the list at least daily through Friday, by which time it will be well over 200 entries long. Check back often and note the date and time of my last update at the top of the list.
If you find a sale I’ve missed, please let me know, and I’ll pop it up here. As always, I want to give a shout-out to the Man On Time forum, where you can find news about watch sales all year long.
Enjoy!
BLACK FRIDAY WATCH SALES 2025
Updated: 11:42 pm Eastern Standard Time, November 28, 2025
Abingdon: Holiday Sale! 20-50% off select watches and free shipping
Abinger: £50 off November 28 through December 1
About Vintage: 20% off for Black Week
Aevig: 20% off with code HOLIDAYS25
Alcadus: 40% off the Dromo and Opus V2 collections with code ELEGANCE40
All Watch Bands: 15% off all straps, 20% off $150+
Anicorn Watches: Black Friday deals on selected Anicorn and TTT watches
Aquastar: 20% off in-stock watches with code BF2025
Aquatico: 30% off one watch with code BF3, 40% off two or more watches with code BF4
Aragon: A deal a day through Thanksgiving. Selected models up to 50% off.
Armand Nicolet: 30% off everything
Armitron: 30% off sitewide
Arpiem: Black Friday prices on all watches
Astor+Banks: Black Friday sale runs November 28 through December 1
Atowak: Up to 30% off through December 1.
Artem Straps: Just dropped thier “Leather Launch” with 20% off sitewide, applied at checkout
Artisan Straps: 15% off ready-to-wear straps through December 1. Free gifts with purchases over AU$400 and AU$800.
Ashford: Update: 20% off with BLACK20
Astor+Banks: 20-30% off with code BF26 for the Sea Ranger 2 and Fortitude Pro, and code BF3026 for the Fortitude Lite
Audaz: Up to 50% off through December 2
Audric: 23% off
Aura: 35% off through December 1
Autodromo: 20% off sitewide
Avi-8: Black Friday sale prices starting at $149
Balticus: 30% off selected models through December 1.
B&R Bands: 20% off from November 26 to December 1 with code BF20
Barton Watch Bands: 25% off sitewide
Beaufort Watches: 20% off sitewide
Bausele: 40% off selected watches, 50% off Oceanmoon 5th B&W and RAAF 5th Ed.
Benley Design: Buy one, get one, and take 30% off with code BF30
Benrus: 20% off all watches from November 28 to December 1.
Bernhardt: Up to 25% off select watches through November 30
Bespoke Watch Projects: 20% off all orders for 3 days only (November 28-30). Includes both one-of-a-kind readymade models & custom commissions. Use code: BLACK2025
Big Idea Design: 20% off EDC items and RZE collaboration watches with code BLACKFRIDAY25
Blok: It’s Blok Friday, so buy a BK38 and get a free Discommon Watch Puck
BluShark: 20% off and a mystery strap with code BF2025
Boddery: Sale prices sitewide. It’s Anniversary Sale, but it happens to be this week, and a deal’s a deal, am I right?
BOLDR: Through December 1, BOLD Friday discounts will be posted on select models every 36 hours, or choose the Mystery Box for BOLDR’s choice.
Bosphorus Leather: 25% off and a free watch pouch for Black Week
Breda: 30% off and free shipping on $150+
Bremoir: 15% off with code T-DAY25
Bulova: Early Black Friday sale is 30% off selected watches, but what will they serve up on Friday? (Update 11/28: It’s the same sale.)
BURR+: Up to 40% off everything
Camp Watches: 10% off and free shipping with code CAMP2025
Canopy: 20% off applied on checkout
CGA Co.: 19% off Lum-Tec, applied in cart
Charlie Paris: 20% off with code BF2025
Christopher Ward: 15% off with code BF15
Ciga Design: 20% off sitewide in what they say is their last Black Friday sale
Cincinnati Watch Co.: Different deals each day: Black Friday, November 28, all watches 15% off except enamal dials (5% off) with free domestic shipping; Small Business Saturday, November 29, same as Friday with a handwritten thank you letter; Cyber Monday, November 30, same as Friday with a free strap; Giving Tuesday, December 2, same but Cincinnati Watch will also donate a portion to local charities.
Citizen: Early Black Friday sale is 30% off (some exclusions). Makes you wonder what the deal will be on Friday… (Update 11/28: It’s the same 30%)
CNS and Watch Bands: 20% off sitewide plus a 20% bulk discount on 5 or more and free shipping over $40
Coloreb: 15% off with code BF15
Conteenium: Up to 70% off selected watches and 10% off everything with code BF10
Corniche: 25% off selected watches
CountyComm: Black Friday deals on select items. Get $200 off the Alto Mare 42mm with code BF200 and $176 off the Large Titanium GMT with code GMT-BF. Nice deals on a bunch of EDC stuff, too.
Crafter Blue: Up to 20% off sitewide
Creation Watches: 15% off selected watches with code BFWK15, 10% off everything with code HOLIDAY
Crown & Buckle: Black Friday sale starts November 26
D1 Milano: Up to 50% off
DaLuca Straps: 20% off, applied in cart
Davosa: Not Black Friday, but get up to 20% off in the End of Collection Sale.
DC Vintage Watches: $100 off items $750 and up with code BFCM2025$100; $250 off items $1500 and up with code BFCM2025$250
Daily Watch: Up to 40% off watch accessories
Deep Blue: Black Friday deals on all watches, up to 60% off.
Delma: Up to 40% off Black Friday sale watches
Delugs: 25% off from November 25 through December 1, applied at checkout, some exclusions apply
DeMarco: 25% off and free shipping with code BF25
DeTomaso: Up to 40% for Black Month, and a free strap on Black Friday with code FREESTRAPBF (while supplies last)
Detrash: Save £40 on any 41mm watch, plus a free strap with code BFSTRAP while supplies last.
Dificiano: 20% off with code BLACKFRIDAY
Dryden: A very sneaky Black Friday sale! Add to cart to reveal if you got a discount.
Duzu: 50% off all watches for Black Week
Edox 20% off with code BLACKWEEK
Elysee Black Friday sale pricing all week.
Epos: 20% off sitewide for Black Week
Erebus: “Nearly New” Black Friday sale starts late November 27
Eska: Black Friday bonuses: free band, strap, and dials with the Heritage, and free band with the Amphibian
Esoteric: 50% off all watches
Ferro: $100-140 off selected models for Black Week.
Filippo Loreti: Black Month deals including BOGOs, discounts, and mystery rewards
Fleux: 20% off everything, applied in cart
Forsner: 15% off through December 3, applied in cart
Fossil: 25% off select watches
Foster: All watches $350 ($150 off)
G-Shock: 50% of the Black Friday Special
Galvin: Just dropped big deals in the outlet section on a small selection of trade show watches. These are going fast. Only two watches left as I post this.
Gane: Not a Black Friday sale, but a closeout. Remaining watches are 50% off.
Gavox: 20% off
GDG Watches: Up to 75% off
Gekota: Sale prices and some surprise models from the archives
Gigandet: Up to 70% off for Black Week
Glycine Big Black Friday deals on selected watches
Gnomon Watches: 10% off sitewide through November 27.
Gruppo Gamma: Sign up on site for Black Friday deals
Gunny: 20% off everything through November 28, no minimums, no limits. I think this is their best offer yet.
H2O: Discount prices in the Black Friday sale section
Helgray: 40% off the Superfast Automatic
Hemel: Get a free Avenger watch with the purchase of a Sky Racer. Add both to your cart with code AVENGER and voilà! Update 1: If you prefer a Roger That, add it instead and use code HM12. Update 2: How about you buy a HFT20 U.S. Air Force Edition and get a free Gallant U.S. Air Force Edition with code T20G. Today only (Nov 27) 50% off any HFT20 with code THANX-TROLL.
Heitis: 30% off through Cyber Monday
Helvetus Straps: 15% off for Black Week with code SAVE15 and up to 50% off selected straps. Also free case and spring bar tool with purchase of strap and code START
Horus Straps: 35% with code BF35
Humism: Free Milanese mesh with purchase. Use code TIMEFORART
Invicta: Nope. Not gonna do it. If you really want one, you go find it yourself.
Island Watch: The Black Friday Sale starts Thanksgiving Day. Until then, you can view the ones that will go on sale so you can be ready to snap them up when the prices drop. They will also post two YouTube videos showing the sale watches. (Update 11/27: it’s live now)
J.Ciro Watches: 15% off everything with code 2025
Jack Mason: Up to 25% off select models
Jomashop: Black Friday sale is on now. Up to 75% off.
Jowissa: 25% off for Black Week with code BW
Junkers 15% off for Black Week, applied at checkout
Klokers: All watches on sale and a free strap through December 31.
Laco: 10% off with code FLYLACO
Laphant: 15% off the “Melting Watch” collection (think Cartier Crash, but crashier, and quartz)
Lilienthal Berlin: Up to 70% off sitewide all month
Little Treasury: Stop by the Gambrills, Maryland, store or fill out the online request form to get information on Balck Friday watch deals.
LIV: Black Friday deals displayed in cart
Luff Watch Straps 20% off watch straps, 25% if you buy five
Luminox: Holiday Event, 15% off selected watches
Lüm-Tec: 12% off all watches
Maals: Jump Over The Moon closeout sale, 50% off. Update: The site is gone. Goodbye Maals.
Magnus Watches Up to 40% off and free shipping
Makara: They are still trying to liquidate the last of the Lizard quartz models. $100 for the Iridescent, but that is the only one left, and I understand why.
Malm: Black Week and Holiday Special runs November 24 through December 31
Marathon: 15% off select watches and get a leather travel case
Marchand: 60% off with code SAVE60
Markwell: 15% off for Black Friday, applied at checkout
Marlin Watch: 50% off the Mk8 and Mk9
Marloe: Up to 40% off
Marnaut: 25% off black watches, 15% off steel cases
Masters In Time: Up to 70% off selected Seiko, Citizen, Orient, Timex, and more.
Maven Watches 20% off all watches
Maystone: 20% off the Black Hawk for Black Friday. Ends December 1.
McDowell Time: Sale prices on all models
Melbourne Watch Co.: Up to 40% off selected watches
Mercer: 35% inventory reduction sale
Minus-8: Up to 40% off selected models
Momentum: 20% off sitewide
Mondaine: Updated: 30% off sitewide, applied in cart
Montmartre: 25% off with code BF25
Movado: 20% off with code HOLIDAY20
Mr. Jones: Right now, the site is locked down to give subscribers early access. Sign up to unlock the 25% off Black Friday sale and grab your favorite before it sells out. Ends November 30.
MTM Watches: 15% off with code BFCM15 through December 3
Mushi Straps: 25% off everything with code CYBER25
MVMT: 30% off with code BF30. Also, buy one, get one 50% with code BOGO_50
Nadir: 15% off through Black Week with code BW2025
Namoki Mods: Once again, Namoki has the most complex Black Friday sale out there. The easy part is this: 15% off with BLACKFRIDAY15, 20% off $150+ with BLACKFRIDAY20, 25% off $350+ with BLACKFRIDAY25, and 30% off $500+ with code BLACKFRIDAY30. After that, you can delve into flash sales, kit discounts, extra rewards points, etc.
NATO Strap Co.: 30% off sitewide
Nautage: 20% with code BLACK20
Neminus Lab: Up to 60% off
Nixon: 25% off sitewide
Noa: 20% off with code NOAEXTRA20, but I’m pretty sure they do this all the time.
Nomadic: Free gift with purchase on Black Friday
Nordgreen: 30% off all watches in November
Nove: Up to 35% off sitewide
Nubeo: Black Friday sale prices sitewide
Ocean Crawler: Up to 40% off selected models
Orient: Pre Black Friday sale, 15% off with code PRE2025
Origin Watch Co.: 20% off with code THANKS
Original Grain: Up to 40% off for Black Friday
Outsiders: 30%-50% for Black Week
Panatime: Through December 2, get 25% off watch bands and accessories, and up to 50% off select featured styles. For a limited time, you can stack an additional 15% off select bands. Discount applied in cart.
Panzera: 50% off all watches for Black Friday week
Peren: For Black Week, get 5% off with code GETFIVEOFF
Phoibos: Up to 25% off
Poljot: Black Friday deals through December 1
Pompeak: Sale prices on all watches
Praesidus: Black Friday is open to all now with Mystery Bundles up to 45% off
Prestige Time: Extra 3% off all sale watches
Prevail: 20% off all and free shipping
ProTek: 30% off with code BFCM30
Quasar: Black Friday deals on select watches through November 30
REC Watches: Black Week deals on selected watches
Regia Timepieces: Friday, November 28 only, get 40% with code BLACKFRIDAY2025
Revelot: 20% Black Steel Collection
Riley Watch Co: The banner says “Black Friday Deals Now Available,” but if that is so, they sure have hidden them. Maybe I’m just not that observant.
Roebuck: 30% off with code RWC30
Rotary Watches: Up to 70% off
Rotate North: Up to 50% off sitewide
Rotate Watches: 10% off and a free quartz movement kit with code BF10
RZE: Sale starts November 28. Get a free TecTuff strap with the purchase of a Resolute, get a free Adventure Tote with code RESOLUTEGEAR, and Thanksgiving deals start Friday, November 28, at noon Eastern.
Sangamon: Sale prices sitewide and $40 off with code BF404U
Satori: 10% off with code VIPBLACK
Seagull: 20% off with code BF20
Seagull 1963: £40 off and free gift with watch purchase
Seestern: 15% off all
Serious Watches: Sign up on the site to get Black Friday prices the day before they post.
Serket: 25% off with HOLIDAY25
Shinola: Spend $500, get $100 off, $1000 for $200 off, $1500 for $300 off, and $2000 for $500 off
Signum: 15% off with code BFCM15
Skagen: Up to 30% off select watches
Skywatch: 30% off
Slow Watch: 20% off all including sale watches with code BLACK-20
Speidel: 20% off sitewide with code BF2025
Spinnaker: Sale prices starting at $179
Steinhart: “Black Stein Days” starts November 28
Stella: $100 off for the holidays, if you sign up to get the code.
Sternglas: Up to 33% off
Stowa: Black Forrest Friday! Get 10% off any Stowa with a Black Forrest case with code BFW25
Strapcode: Up to 15% off and free shipping
StrapHabit $1-50 orders get 10% off, $50-150 orders get 20% off, $150+ orders get 25% off, and free shipping for all
Strapify: 15% off certain branded straps and 30% everything else. Applies in cart.
Strapped For Time: 25% off sitewide
StrapsCo: 30% off sitewide with code BF30 and buy 2, get one free
Straton: 15% off with code BFCM15
Stuhrling: Up to 80% off selected models
Suunto Black Friday deals now. Up to 40% off selected watches and 60% off featured straps.
Svalbard: 30-40% off sitewide
Swiss Military: Up to 30% off for Black Week
Swiss Watch Co.: 15% off applied at checkout
Tapferkeit: Up to 70% off
Techné: 30% off quartz with code BLACKWEEKQUARTZ
Tense: 20% off sitewide plus free box and watch engraving through November 30. Applied at checkout.
Terra Cielo Mare: Black Friday sale is live
The Electricianz: 30% off for Black Week with code BLACK
The Strap Tailor: 25% off all in-stock products for Black Week
TimeShop24: 5% with code BLACKFRIDAY2025 through December 1
Timex: 30% off with code BLACKFRIDAY30. Update 11/28: more watches added to sale
Tissot: Free strap with purchase. No code, just add to cart.
Todd Snyder: 30% off sitewide with code BLACKFRIDAY
Tool Watch Co.: Maybe not a Black Friday per se, but the new Goodman GMT drops November 26, and it looks pretty nice.
Torgoen: 30% off sitewide and a $50 gift card for purchases over $299
Traser: 50% OFF with code BLACKFRIDAY50 on P96 Black Stealth and P67 Officer Pro Chrono; and 25% OFF with code BLACKFRIDAY25 on all watches
TruWood: 25% off gift bundles
Tsar Bomba: Up to 10% off
Tuul: Up to $150 off
Undone: Un-Black Friday Sale gives up to 30% off, free strap, free case back printing, and double points for members.
Vaandag: Black Week sale 20% off (1oo EUR max) with code BLK-WKS-25 through November 28
Vaer: Up to 25% off sitewide.
Valhalla of Norway: Black Month sale prices, free shipping through November 30, and your watch purchase enters you for a prize drawing on December 15 (win a watch or sunglasses).
VanBanner: I don’t know if it’s Black Friday or just serendipity, but the Adroit GMT is 34% off. It’s also the only watch in stock.
Vanna: Up to 50% off sitewide
Vero: Up to 30% off through December 1
Vescari: 20-28% off
Vincero: Up to 40% off
Void: Up to 20% through December 3, and some extra bonus offers
Vortic: 35% off merchandise
Votch: Up to 50% off sitewide
Vstelle: Up to 35% off
Watch Bandit: 25% off all watch straps with code BLACK25
Watches.com: 10% with code JOY, 20% off orders over $500 with code JOY20, and a host of steep discounts throughout the site
Watch Gecko: 30% off when you buy two. Also, mystery packs!
Watch Nation: Black Friday deals on selected Seiko, Timex, Casio, Orient, and more.
Whitby: Thanksgiving sale prices on most watches
Wind It On The Move: 20% off watch art and gear sitewide
Wind-Up Watch Shop: 10% off up to $499, 15% off $500-$1,999, 20 off $2000+
Winfield: 20% off through November 30 with code WINALPHA20
Withings: Save up to $110
Wolbrook: 20% off and a free strap on selected watches
Wolf: Up to 70% off winders and cases
Wrist Rebels: Up to 20% off selected microbrands
Xeric: 20% off with code JOY
Yema: Get up to 40% off models equipped with YEMA2000 & YEMA3000 calibers
Yes: Holiday sale prices
Yonger & Bresson: Up to 50% off
