It’s Thanksgiving week, and that means The Time Bum will be bringing you each and every Black Friday watch sale, deal, and bargain I can find. In time-honored tradition, I’ll post the first incarnation of the list on Monday, November 20, and I will update it at least daily through Friday, November 24, by which time it will be well over 200 entries long. Check back often, and be sure to check the date and time of the last update at the top of the list.
If you find a good one I’ve missed, let me know, and I’ll pop it up here. Special thanks to the good folks participating in the bargain thread at the Man On Time forum who spread the news about watch sales all year long.
Enjoy!
BLACK FRIDAY WATCH SALES 2023
This list was last updated on November 24, 2023 at 10:20 p.m. EST.
It is officially Black Friday, so all the sales that are going to happen have probably been announced. Be sure to check those vendors who posted “early Black Friday” deals, as they may have kicked in something a little better for today. I’ve done my part; now you do yours and go buy some watches.
About Vintage: 20-30% off
Aerotec: Up to 33% off selected models and an additional 20% off with code XQSVJQ9VBDTQ
Aevig: 20% off all watches in stock
Alf: 50% off the Norrsken Automatic
All Watch Bands: 15% off through November 27.
Anicorn Watches: 20% off
Aragon 20% off full-price watches with code BF20 (excludes watches from “BLACK FRIDAY,” “SALE,”and “NEW ARRIVALS.”
Arizona Fine Time: Black Friday deals 15-40% off on selected watches
Armand Nicolet: 30% off all products
Armitron: 30% off sitewide
Arpiem: 30% off all chronographs
Atticus: $100 off all watches in stock
Atowak: Up to 35% off
Aquatico: 30% off with code H30, and 50% off purchases of two or more watches with code H50.
Aragon: Up to 79% off Black Friday deals
Archetype: $100 off all watches with code HS100
Armogan: 20% off all watches
Artisan Straps: 15% off ready-to-wear straps, 25% off watch cases, additional 5% off orders over $500
Ashford: Sale pricing sitewide – and now take an extra 12% off of that with code BLACK12
Avi-8: 25% off sitewide
B & R Bands Savings up to 65% off.
Barton Watch Bands: 25% off with code SALE25
Bausele has 30% off with code BLUEFRIDAY
Bern: 50% off all watches and an additional 10% off with free international shipping if you buy two or more. Use code BLACKFRIDAY.
BluShark: 25% off and free mystery strap with code SHARK25.
BOLDR: Daily discount drops and the Mystery Box. It contains one of the watches on the Black Friday Drop page at a lower price, but which one? BOLDR’s choice.
Borealis: 25% off with code BF25P
Boschett: 25% off the Cave Dweller and 40% off the Legacy
Bosphorus Leather: 25-40% off straps, cases, and accessories
Brathwait: Early Black Friday Sale, 20% off
Braun 60% off full-price items with BLACKFRIDAY60 and an extra 15% off sale items with EXTRA15
Breda: Black Friday deals up to 50% off
Bremoir: 10% off with code DECO4EVER
Bulova: 20% off sitewide
California Watch Co.: Take 35% off with code WNTR35
CGA: 25% off Lum-Tec, applied in cart
Charlie Paris: 15% off with code LEROCHER
Christopher Ward: Blue Friday! No discount, but 10% of all sales go to the Blue Marine Foundation.
Ciga Design: 30% off sitewide
Cincinnati Watch Co.: 15% off all watches with code BLACKFRIDAY
Cincy Strap Co.: 30% off sitewide, applied at checkout
Clockwork Synergy 30% with code 2023THANKFUL
CNS and Watch Bands: Lowest prices of the year sitewide plus a 20% bulk discount on 5 or more
Coloreb: 15% off with code BFCOLAREB15
Conteenium 15% off everything with code BLK15
Crafter Blue: Up to 20% off and a free hat
Creation Watches: Extra 15% off
Crown & Buckle: Up to 50% off, no code
Crown & Caliber: $500 off sitewide
DaLuca Straps 35% off with code BLACK35
Davosa: Up to 35% off discontinued items and special Black Friday bundle deals on selected Ternos and Argonautic models.
DC Vintage Watches: Use code TRUEBRUCELEE for $100 off orders of $500 or more, MACV-SOG for $250 off orders $1,500 or more, and be sure to sign up for loyalty points while you’re at it. Ends the 27th.
Deep Blue: Black Friday deals sitewide. No code required.
Delma: Free additional strap with watch order through November 27.
Delugs: 25% off sitewide, and free gift with purchases over $350
DeTomaso: Up to 50% off
Draken: 15% off with code BFCM15OFF
Dryden: 10% off all watches in stock. Also, buy two straps and get one free.
Dufa: 30% off select models. Add to cart to see the discount.
Duzu: 20% off of the DW-D3 diver until November 30
Echo/Neutra: 20% off the Averau Moon Phase PVD
Edox has 30% off all watches
Eone: Eone is giving customers the option to ‘discount or donate’ this festive season. Starting from November 21st through 29th, customers can opt to receive a discount upon checkout or donate 20% to the Foundation Fighting Blindness. Offer excludes the newly launched ChangeMaker.
Epos has 20% off with code FRIDAY20
Ferro: Now 30% off and a free carbon fiber wallet with code WEB30
Filippo Loreti: Up to 75% off free shipping, and a mystery gift.
Fleux: Buy one and get 10% off with code 2YEARS, buy two and get 20% off with code 2FLEUX20
Form.Function.Form: 23% off with code ITSABIGDEAL, and for Thanksgiving Day only, use THANKFUL to get a free monogram or $12 off laser-engraved customizations
Fossil: Up to 70% off
Fromenteel: 30% off selected watches with code BLACK30, 25% selected watches with code BLACK25
G-Shock: Up to 50% of watches in the Black Friday section
GDG Watches: Early Black Friday, up to 60% off
Geckota: Sale prices sitewide
Gigandet: New deals dropping all week, up to 70% off selected models. At least, I think so. Their Black Friday page won’t translate, and I don’t speak German.
Glycine See the Black Friday sale section for deals on selected watches
Gnomon Watches: 5% off sitewide and up to 40% off selected watches.
Gruppo Gamma: Scratch and win for Black Friday deals between 20% and 50% on selected models
H2O: Discount prices in the Black Friday sale section
Haim: From November 23-27, get 10% off, free shipping, and a bonus gift with code “BF23.” The bonus gift will be drawn at random and can be a free strap, a bracelet, or even a free watch! Each watch ordered earns one drawing from the prize pool. Purchases of the L2 Arabized will not be eligible for the discount, but will still be eligible for the bonus gift.
Hawthorne: 30% off with code BF2023
Helgray: 50% off watches and straps
Heitis: 30% off sitewide, no code
Hemel: Special deals!
- Use code: for the BF23HF12 (HFT20 Reverse Panda), $349.99, HF13 (HFT20 Reverse Panda), and $349.99, HF 31MTC (Mathey Tissot Collaboration / VK64 / Type XX Chronograph) $349.99
- Use code: VH31 for the HF6 (Stratus / VH31) $247.99
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Use code SWAT for the HM9 (S.W.A.T.) $149.99
Hodinkee: $500 off pre-owned watches, 25% off watch accessories. Applied at checkout.
Horus Straps: 20-70% selected straps
Island Watch: The Black Friday sale is finally on, and look, I can’t even list all the deals they’ve got. There are 375 items in the sale section. For full-price items, use code TURKEY15 for 15% off. Just head over there and go nuts.
Invicta Stores: 30% off with code BF30. If you must.
J.Ciro Watches: 20% all, no code needed
Jack Mason: Early Black Friday sale, buy one strap, get one free
Jomashop: Up to 80% off
Jowissa: 33% off sitewide with code BF-2023
Junkers See the BLACK WEEKS section for up to 30% off
La Touraine: 35% off with code BFCM24
Lilienthal Berlin: Up to 50% off sitewide
Lineage Watch Co.: 30% off on Black Friday
Lip: 20-30% off selected models and more to come.
Little Treasury Jewelers: In-store savings on watches and jewelry through the 27th (2506 New Market Lane, Gambrills, MD 21054). Can’t make it to the store? Call 410-721-7100 to shop the sale!
LIV: Save up to 30% on selected watches
Luff Watch Straps – Buy more, save more – up to 40% off
Luminox: 20-40% off on Cyber Weeks selected watches
Lum-Tec: Sale prices and an additional 20% on most in-stock items with code BLACKFRIDAY
Magnus Watches 50% off (almost) everything
Makara: 50% off sitewide
Malm: Up to 50% off selected watches and straps
Marathon: 20% off all watches
March Hare Watches: Early Black Friday Sale starts with 25% off sitewide
Marlin: 45% off all watches
Masters In Time: 30-80% off selected watches
Maven Watches Early Black Friday, 20% off
Melbourne Watch Co.: Up to 40% off selected watches
Microbrand Store: Black Friday codes good through the end of November:
- BCFM-MICRO – 5% off non-Swiss microbrand watches
- BFCM-SWISS – 10% off Swiss Made watches
- BFCM-MEGA – 50% off Ballast Trafalgar watches
Momentum: 20% off with code BFCM20 (excludes Sea Quartz 30 and SQ Eclipse)
Monchard: Use code BWM2023 for 20% off regularly priced selected models
Mondaine: Up to 40% off Cyber Week deals
Montmartre: Up to 30% off
Movado: 20% off with code THANKS20
Mr. Jones: Up to 40% off on selected watches
Mushi Straps 25% off with code TURKEY25
MVMT: Sign up for 30% off
namoki MODS: 30% off everything from November 24 – 28.
NATO Strap Co.: 35% off with code CYBER23
Neminus Lab: Use code 1FOR3 when you buy a watch to get an additional free watch, free strap, and free skeleton money clip
Newmark: 25% off all watches. Discount applied in cart.
Nixon: 25% off sitewide
Noa: Up to 70% off
Nordgreen: Up to 60% off
Nove: Up to 50% off
Ocean Crawler: 15% off through Monday with code BF2023
Orient: 15% off + free shipping on all watches with promo code BF2023
Original Grain: Up to 30% off
Outsiders: 30% off the Revolution Carbon, 20% off all else
Panatime: 35% off with code CYBER23
Phoibos: 20% off select models with code BF20
Poljot: Sale prices through Sunday, November 26 – but no more than 20 customers per watch! Also, free shipping in Germany or free DHL upgrade elsewhere.
Popolo Watches: Over 40% off
Praesidus: Through November 24, spend $250, get a free mystery watch (value $260)
Prestige Time: Extra 3% off all sale watches
Projects Watches: Up to 60% off sitewide
Prometheus: 25% off with code V25QWRPLVTL
Raymond Weil: Through November 27, get a $100 gift card with purchases $1,499 and under, or $200 for purchases $1,500 and above.
REC Watches: Up to 50% off in Black November sale through December 8.
Regia Timepieces: 30% off with code BLACKFRIDAY2023 (n/a on watch parts)
Reiser Watches: Up to 40% off selected watches
Richard-Harvey: Limited offer! The first 10 customers get 20% with code TB20
Rossling & Co.: Sale prices up to 30% off
Rotary Watches: Pre-Black Friday, up to 30% off sitewide
Rotate North: 25% off with code BFCM25
Rotate Watches: 10% off and a free quartz movement kit with code BF10
RUF Watches: €50 0f of the RUF500 Diver Automatic
Sangamon: Take 35% off and get free shipping with code HOLIDAY35.
Seaborne Trading Co.: Use code SURFER for $40 off the Pre-Order for the Seaborne Surfer Automatic GMT, and code HOLIDAY35 for $35 the Osprey & Sea Venture collections.
Seagull 1963: Black week deals including 10% off with code BF1963
Second Hour: $100 AUD off with code BF2023-100
Serious Watches: Sale prices start November 24
Serket: 25% off with code BLACKFRIDAY25
Shinola: 25% off until November 27
Signum: Get 15% all watches with code BFCM2023, and 40% on the Sollus Chrono with code BFCM2023CHRONO
Skagen: Up to 60% off and free shipping
Slow Watch: 15% off all with code BLACKFRIDAY
Sovrygn: 20% off with code BF23
Speidel 25% off sitewide for 6 days with code JINGLEBELLS
Spinnaker: 25% off sitewide
Stella: Free bracelet ($125 value) with watch purchase and code FREEBRACELET23
Sternglas: Up to 20% off
Stowa: “Black Forest Flyday” is a 10% discount on the Black Forest Blue Flieger.
Strap Bandits: Buy two get one free with code BUY2GET1
Strapcode: Orders $100 or more and choose one free strap from the giveaway section. Limit one per customer.
StrapHabit 20% off sitewide with code THANKS20
Strapify: 30% sitewide with code BF30
Strap Mill Canada 35% with code BLACK2023
Strapped For Time: Free US shipping plus, 10% off orders over $50 with code BLACKFRIDAY10, 15% over $100 with BLACKFRIDAY15, and 20% off exotic and alligator straps with code BLACKFRIDAY20
StrapsCo: Buy 2, get one free; BFP10 10% off any order, BFP15 15% off $45+, BFP20 20% off $75+
Straton: 15% and free gift with code BFCM2023 (excludes Cuffbuster)
Stuhrling: Up to 57% off
Suunto Up to 30% off select models
Swiss Military 30% off for Black Week. No code needed.
Tapferkeit: Up to 50% off
Techné: 50% off all watches in stock with code BLACK23
Tempore Lux: 10% off with code TLNOV10
Tense: Early Black Friday, 25% off with free box and engraving
Thacker Merali: 35% off sitewide
The Electricianz: Electric November Sale – Sign up for discounts up to $200.
Throne: 20% off with code BFW2023
TimeShop24: 5% off with code WATCHES
Timex: 30% off almost everything with code BLACKFRIDAY30
Tissot: Free strap with selected Black Friday models
Todd Snyder: 25% off with code BLACKFRIDAY25
Torgoen: 30% off sitewide
Tourneau: Up to 40% off select pre-owned watches with code THANK4103
Towson Watch Co.: A rare sale! 25% off with code BLACKFRIDAY
Traser: Use code BFCM_30 for 30% off all Black Stealth models
Treiber Timepieces: 10% off with sign-up, expires November 27
Triwa 25-75% off everything plus new “Super Deals” every 24 hours
TruWood: Free watch with orders over $200
Tsao Baltimore: Get $100 off with code CYBERWEEK
Tsovet 30% off select watches. Discount applied in cart.
Uncle Straps 25% off with code MERCY2023 through November 27
Undone: Buy one watch, get a free mystery watch ($400 value!)
Uniform Wares: 30% off with code BLACK30
Vaer: 20% off sitewide AND free gifts with purchase over $100, from a strap tool to a watch.
VanBanner 25% off when you buy two or more Adroit watches
Vandaag: 20% off with code BLK-WKS-23
Venezianico: Up to 30% off
Vescari: 30% off sitewide
Vesuviate: 10% off with code VESUVIATEBLACKFRIDAY
Vincero: Up to 30% off
Vinquera: Up to 40% off
Virage: 10% off all Henry Archer watches and free FedEx 2-Day US shipping on Second Hour & Henry Archer watches
Void: Up to 40% off
Von Doren: Discount prices on selected models
Votch: Watches 30% off
Vratislavia Conceptum: 30% off on November 24.
Vstelle: Up to 25% off
Waldan Watches: 25% off watch purchase, a free strap, and US customers get free shipping.
Watch Bandit: 33%off all straps with code BWS33
Watches.com: Sale prices of up to 70% off. Also, 10% off any order (code WNTR10) or 20% off orders over $500 (code WNTR20)
Watch Gecko: Sale prices and mystery packs!
Watch Nation: Black Friday savings sitewide
Watch Spree $5 off 50 with code BFCM5OFF and $20 off $150 with code BFCM20FF
Werenbach: Closing sale. 50% off – and now, a free watch with any watch purchase – with code ITWASABADASSTIME
Wicked Watch: 17% off all in-stock, full-price watches with code BF23
Wind It On The Move: 20% off sitewide
Wind-Up Watch Shop: Black Friday bargains and bundles sitewide
Winfield: Holiday sale prices on selected watches through year-end
Wise Timepiece: Up to $150 off sitewide
Withings: Up to 50% off watches
Wolbrook: Up to 20% off select watches and a free extra strap
Wolfpoint Chicago: Up to 50% off
Xeric: 25% off – Code HOLIDAY25
Yema: Up to 40% off selected models
Yes: Black Friday prices up to 40% off
Yonger & Bresson: 50% off all collections
Zinvo: Up to 35% off with code
